V dal\u0161\u00edm pokra\u010dov\u00e1n\u00ed webov\u00fdch str\u00e1nek pro zelen\u00e1\u010de se pod\u00edv\u00e1me na obr\u00e1zky na webu a poodhal\u00edm v\u00e1m dal\u0161\u00ed smutnou praktiku b\u011b\u017en\u00fdch tv\u016frc\u016f internetov\u00fdch str\u00e1nek. Nau\u010d\u00edm v\u00e1s, jak toto tajemstv\u00ed odhalit. <\/p>\n\n\n\n
Ka\u017ed\u00fd tv\u016frce webov\u00fdch str\u00e1nek, pokud m\u00e1 v\u0161ech p\u011bt pohromad\u011b, v\u00e1m \u0159ekne, \u017ee je nejlep\u0161\u00ed m\u00edt na sv\u00e9m webu co mo\u017en\u00e1 nejv\u00edce origin\u00e1ln\u00edho fotografick\u00e9ho \u010di obr\u00e1zkov\u00e9ho materi\u00e1lu. Takov\u00fd vizu\u00e1ln\u00ed obsah v\u00edt\u011bz\u00ed na pln\u00e9 \u010d\u00e1\u0159e nad v\u0161\u00edm \u201evyp\u016fj\u010den\u00fdm\u201c z\u00a0internetu nebo dokonce zakoupen\u00e9ho z\u00a0fotobank. V\u017edy, kdy\u017e pracuji na n\u011bjak\u00e9m projektu, se nerad uchyluji ke stahov\u00e1n\u00ed obr\u00e1zkov\u00e9 vaty z\u00a0internetu. Na obranu v\u0161ech tv\u016frc\u016f internetov\u00fdch str\u00e1nek mus\u00edm p\u0159iznat, \u017ee n\u011bkdy n\u00e1m kv\u016fli chab\u00e9mu zad\u00e1n\u00ed a nedostatku materi\u00e1l\u016f nic jin\u00e9ho nezb\u00fdv\u00e1. Obr\u00e1zky neobsahuj\u00edc\u00ed atribut alt jsou bezejmenn\u00fdm mrtv\u00fdm obsahem.\nVa\u0161im str\u00e1nk\u00e1m ve skute\u010dnosti ani trochu nepom\u00e1haj\u00ed. Kdybych byl precizn\u011bj\u0161\u00ed\nv na\u0161\u00ed metafo\u0159e, takov\u00e9to obr\u00e1zky bez alt atributu jsou jako plak\u00e1ty\num\u00edst\u011bn\u00e9 jenom ve va\u0161em obchodu. Na z\u00e1kazn\u00edka p\u016fsob\u00ed a\u017e v moment\u011b, kdy u\u017e\nve va\u0161em obchod\u011b je. P\u0159id\u00e1n\u00edm atributu alt vy\u0161lete plak\u00e1ty do cel\u00e9ho obchodn\u00edho\ncentra d\u011blat v\u00e1m reklamu.<\/p>\n\n\n\n A nyn\u00ed se dost\u00e1v\u00e1m k ho\u0159k\u00e9mu tajemstv\u00ed tv\u016frc\u016f webov\u00fdch str\u00e1nek. Vypl\u0148ovat alternativn\u00edch n\u00e1zv\u016f znamen\u00e1 v\u011bnovat se ka\u017ed\u00e9mu pou\u017eit\u00e9mu obr\u00e1zku zvl\u00e1\u0161\u0165. To samoz\u0159ejm\u011b stoj\u00ed \u010das a \u010das jsou v jejich bran\u017ei pen\u00edze. Ti lep\u0161\u00ed tv\u016frci internetov\u00fdch str\u00e1nek poskytuj\u00edc\u00ed webov\u00e9 str\u00e1nky s administra\u010dn\u00edm syst\u00e9mem na m\u00edru v\u00e1m majitel\u016fm webov\u00fdch str\u00e1nek umo\u017en\u00ed atribut alt vypl\u0148ovat. Nicm\u00e9n\u011b v\u00e1s za ru\u010di\u010dku nepovedou a neprozrad\u00ed, kde to v administraci naleznete. N\u011bkte\u0159\u00ed tv\u016frci v\u00e1m tuto mo\u017enost nedaj\u00ed. Obecn\u011b ale st\u00e1le plat\u00ed, co o\u010di nevid\u00ed, to srdce nebol\u00ed. A o alternativn\u00edm n\u00e1zvu se jednodu\u0161e ml\u010d\u00ed. Chcete zjistit, jak si v\u00e1\u0161 web stoj\u00ed? Jestli va\u0161e obr\u00e1zky na\nwebov\u00fdch str\u00e1nk\u00e1ch nesou alternativn\u00ed n\u00e1zev a jak zn\u00ed? Porad\u00edm v\u00e1m ve dvou\nkroc\u00edch, jak to zjistit: <\/p>\n\n\n\n Prvn\u00ed krok je velice snadn\u00fd. Zadejte si do Google\nvyhled\u00e1va\u010de kl\u00ed\u010dov\u00e1 slova va\u0161\u00ed firmy nebo je\u0161t\u011b l\u00e9pe jej\u00ed n\u00e1zev. Vyberte\nmo\u017enost \u201eobr\u00e1zky\u201c a jednodu\u0161e hledejte, jestli naraz\u00edte na pov\u011bdom\u00fd obsah\nz va\u0161ich str\u00e1nek. Pokud ano, obr\u00e1zky na va\u0161em webu alt atribut nesou. Pokud\nva\u0161e obr\u00e1zky v Googlu nevid\u00edte, n\u011bco je \u0161patn\u011b. <\/p>\n\n\n\n Druh\u00fdm krokem je pou\u017e\u00edt v\u00fdvoj\u00e1\u0159sk\u00fd n\u00e1stroj v na\u0161em obl\u00edben\u00e9m\nGoogle Chromu. Najd\u011bte str\u00e1nku, kde se nach\u00e1z\u00ed obr\u00e1zek, u kter\u00e9ho chcete\nprozkoumat, jestli obsahuje atribut alt a jak zn\u00ed. Klikn\u011bte prav\u00fdm tla\u010d\u00edtkem\nmy\u0161i a zvolte mo\u017enost prozkoumat. Lze vyu\u017e\u00edt i kl\u00e1vesovou zkratku ctrl + shift\n+ I. Zobraz\u00ed se v\u00e1m v\u00fdvoj\u00e1\u0159sk\u00e9 rozhran\u00ed. Ujist\u011bte se, \u017ee m\u00e1te zapnutou z\u00e1lo\u017eku \u201eElements\u201c,\na v lev\u00e9m hon\u00edm rohu klikn\u011bte na prvn\u00ed ikonku nesouc\u00ed n\u00e1pov\u011bdu: \u201eSelect an\nelement in the page to inspect it\u201c a n\u00e1stroj kliknut\u00edm aktivujte (obr\u00e1zek 1).\nNyn\u00ed klikn\u011bte na obr\u00e1zek na str\u00e1nce, jeho\u017e alt atribut hled\u00e1me. Ve v\u00fdvoj\u00e1\u0159sk\u00e9m rozhran\u00ed\nse v\u00e1m objev\u00ed a ozna\u010d\u00ed obr\u00e1zek v jeho html podob\u011b (v\u0161e, co se nach\u00e1z\u00ed mezi\nzna\u010dkami <img \u2026>). V tomto prostoru naleznete i alternativn\u00ed n\u00e1zev:\nalt=\u201c\u2026\u201c (obr\u00e1zek 2). Pokud tento atribut nen\u00ed u va\u0161eho obr\u00e1zku vypln\u011bn\u00fd nebo\ndokonce zcela chyb\u00ed, je na \u010dase p\u0159em\u00fd\u0161let o tom, komu, pro\u010d a za co pos\u00edl\u00e1te\npen\u00edze. <\/p>\n\n\n\n\n
Pro\u010d jsou obr\u00e1zky na webov\u00fdch str\u00e1nk\u00e1ch d\u016fle\u017eit\u00e9? Obr\u00e1zky prop\u016fj\u010duj\u00ed va\u0161emu webu tv\u00e1\u0159. \u00a0Fotografie mohou b\u00fdt sou\u010d\u00e1st\u00ed designu va\u0161ich str\u00e1nek. D\u016fle\u017eit\u00fdm stavebn\u00edm kamenem. Z\u00e1rove\u0148 poskytuj\u00ed n\u00e1v\u0161t\u011bvn\u00edkovi vizu\u00e1ln\u00ed p\u0159ehled o va\u0161ich slu\u017eb\u00e1ch. Kdy\u017e opomineme tato fakta, dostaneme se k\u00a0d\u016fle\u017eit\u00e9 sou\u010d\u00e1sti ka\u017ed\u00e9ho obr\u00e1zku nahran\u00e9ho na v\u00e1\u0161 web. Atribut alt \u2013 alternativn\u00ed n\u00e1zev.
V\u00a0minul\u00e9m \u010dl\u00e1nku<\/a> jsme si popisovali internet jako obchodn\u00ed centrum, kde n\u00e1m jednotliv\u00e9 obch\u016fdky zastupovaly r\u016fzn\u00e9 webov\u00e9 str\u00e1nky. Mo\u017en\u00e1 si vzpomenete na agenty Chrome, Edge, Firefox, Safari a dal\u0161\u00ed, kte\u0159\u00ed prob\u00edhaj\u00ed obchodn\u00edm centrem ve snaze nal\u00e9zt v\u0161e, pro co je koncov\u00ed u\u017eivatel\u00e9 poslali. Obr\u00e1zky si p\u0159edstavme jako plak\u00e1ty rozlepen\u00e9 po cel\u00e9m obchodn\u00edm centru ve snaze nal\u00e1kat do va\u0161eho obchodu co nejv\u00edce z\u00e1kazn\u00edk\u016f. Vizu\u00e1ln\u00ed kvalitou plak\u00e1tu se v\u00a0na\u0161em p\u0159\u00edkladu zab\u00fdvat nemus\u00edme, nebo\u0165 agent\u016fm je vizu\u00e1l naprosto ukraden\u00fd. \u010ceho si v\u0161ak velice pozorn\u011b v\u0161\u00edmaj\u00ed, jsou v\u00ed\u0161e zm\u00edn\u011bn\u00e9 alternativn\u00ed n\u00e1zvy. P\u0159edstavme si je jako \u0161t\u00edtky na plak\u00e1tech nesouc\u00ed n\u00e1zev va\u0161eho obchodu, jeho adresu a kr\u00e1tk\u00fd popis va\u0161eho zbo\u017e\u00ed. Ka\u017ed\u00fd plak\u00e1t um\u00edst\u011bn\u00fd v\u00a0obchodn\u00edm centru by ho m\u011bl n\u00e9st, respektive m\u00edt ho vypln\u011bn\u00fd, proto\u017ee internetov\u00e9 prohl\u00ed\u017ee\u010de se d\u00edvaj\u00ed jenom na n\u011b. Plak\u00e1t bez \u0161t\u00edtku se st\u00e1v\u00e1 naprosto zbyte\u010dn\u00fdm. <\/p>\n\n\n\n
Kdysi byl atribut alt vn\u00edm\u00e1n jako n\u00e1pis, kter\u00fd se zobrazil, ne\u017e se obr\u00e1zek na str\u00e1nce pln\u011b na\u010detl. Nyn\u00ed se st\u00e1v\u00e1 d\u016fle\u017eit\u00fdm \u0161t\u00edtkem ozna\u010duj\u00edc\u00ed va\u0161e fotografie a pom\u00e1h\u00e1 zviditel\u0148ovat va\u0161e webov\u00e9 str\u00e1nky na internetu.<\/p>\n\n\n\n
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n\t\n\t\n\n\t\n\t\t\n\t<\/div>\t<\/div>\n\n\n\n\nP.S.: Ano, p\u0159izn\u00e1v\u00e1m, prvn\u00ed krok je naprosto zbyte\u010dn\u00fd a\ndruh\u00fd bohat\u011b sta\u010d\u00ed, ale necht\u011bl jsem v\u00e1s p\u0159ipravit o z\u00e1bavnou hru \u201enajdi sv\u00e9\nobr\u00e1zky\u201c.<\/p>\n\n\n\nA doporu\u010den\u00ed z\u00e1v\u011brem? <\/p>\n\n\n\nChyst\u00e1te n\u011bjak\u00fd projekt, otev\u00edr\u00e1te restauraci, obch\u016fdek,\nkav\u00e1rnu? Budete pot\u0159ebovat webov\u00e9 str\u00e1nky? Vlastn\u00edte fotoapar\u00e1t \u010di lep\u0161\u00ed\nmobiln\u00ed telefon? Fo\u0165te, fo\u0165te, fo\u0165te. By\u0165 byste nem\u011bli k dispozici\nprofesion\u00e1ln\u00edho fotografa \u010di grafika. Cht\u011bjte po sv\u00fdch webmasterech spr\u00e1vn\u011b\nvypln\u011bn\u00fd atribut alt. Jednodu\u0161\u0161\u00ed zp\u016fsob, jak se na internetu v\u00edce zviditelnit,\nsnad ani nen\u00ed. A nebo se obra\u0165te na n\u011bkoho, kdo tomu rozum\u00ed, kdo v\u00e1s nebude\ntahat za nos.<\/p>\n","protected":false},"excerpt":{"rendered":"V dal\u0161\u00edm pokra\u010dov\u00e1n\u00ed webov\u00fdch str\u00e1nek pro zelen\u00e1\u010de se pod\u00edv\u00e1me na obr\u00e1zky na webu a poodhal\u00edm v\u00e1m dal\u0161\u00ed smutnou praktiku b\u011b\u017en\u00fdch tv\u016frc\u016f […]<\/p>\n","protected":false},"author":1,"featured_media":101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":""},"categories":[5],"tags":[],"jetpack_featured_media_url":"http:\/\/tomvhron.cz\/blog\/wp-content\/uploads\/2020\/07\/www-pro-zelenace.jpg","yoast_head":"\nObr\u00e1zky na webu \u2013 d\u016fle\u017eit\u00ed pomocn\u00edci - Blog | Tom V. Hron<\/title>\n<meta name=\"description\" content=\"V dal\u0161\u00edm pokra\u010dov\u00e1n\u00ed se pod\u00edv\u00e1me na obr\u00e1zky na webu a poodhal\u00edm v\u00e1m dal\u0161\u00ed smutnou praktiku b\u011b\u017en\u00fdch tv\u016frc\u016f internetov\u00fdch str\u00e1nek.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/tomvhron.cz\/blog\/2020\/07\/30\/obrazky-na-webu-duleziti-pomocnici\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obr\u00e1zky na webu \u2013 d\u016fle\u017eit\u00ed pomocn\u00edci - Blog | Tom V. 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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n\t\n\t\n\n\t\n\t\t\n\t<\/div>\t<\/div>\n\n\n\n\nP.S.: Ano, p\u0159izn\u00e1v\u00e1m, prvn\u00ed krok je naprosto zbyte\u010dn\u00fd a\ndruh\u00fd bohat\u011b sta\u010d\u00ed, ale necht\u011bl jsem v\u00e1s p\u0159ipravit o z\u00e1bavnou hru \u201enajdi sv\u00e9\nobr\u00e1zky\u201c.<\/p>\n\n\n\nA doporu\u010den\u00ed z\u00e1v\u011brem? <\/p>\n\n\n\nChyst\u00e1te n\u011bjak\u00fd projekt, otev\u00edr\u00e1te restauraci, obch\u016fdek,\nkav\u00e1rnu? Budete pot\u0159ebovat webov\u00e9 str\u00e1nky? Vlastn\u00edte fotoapar\u00e1t \u010di lep\u0161\u00ed\nmobiln\u00ed telefon? Fo\u0165te, fo\u0165te, fo\u0165te. By\u0165 byste nem\u011bli k dispozici\nprofesion\u00e1ln\u00edho fotografa \u010di grafika. Cht\u011bjte po sv\u00fdch webmasterech spr\u00e1vn\u011b\nvypln\u011bn\u00fd atribut alt. Jednodu\u0161\u0161\u00ed zp\u016fsob, jak se na internetu v\u00edce zviditelnit,\nsnad ani nen\u00ed. A nebo se obra\u0165te na n\u011bkoho, kdo tomu rozum\u00ed, kdo v\u00e1s nebude\ntahat za nos.<\/p>\n","protected":false},"excerpt":{"rendered":"V dal\u0161\u00edm pokra\u010dov\u00e1n\u00ed webov\u00fdch str\u00e1nek pro zelen\u00e1\u010de se pod\u00edv\u00e1me na obr\u00e1zky na webu a poodhal\u00edm v\u00e1m dal\u0161\u00ed smutnou praktiku b\u011b\u017en\u00fdch tv\u016frc\u016f […]<\/p>\n","protected":false},"author":1,"featured_media":101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":""},"categories":[5],"tags":[],"jetpack_featured_media_url":"http:\/\/tomvhron.cz\/blog\/wp-content\/uploads\/2020\/07\/www-pro-zelenace.jpg","yoast_head":"\nObr\u00e1zky na webu \u2013 d\u016fle\u017eit\u00ed pomocn\u00edci - Blog | Tom V. Hron<\/title>\n<meta name=\"description\" content=\"V dal\u0161\u00edm pokra\u010dov\u00e1n\u00ed se pod\u00edv\u00e1me na obr\u00e1zky na webu a poodhal\u00edm v\u00e1m dal\u0161\u00ed smutnou praktiku b\u011b\u017en\u00fdch tv\u016frc\u016f internetov\u00fdch str\u00e1nek.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/tomvhron.cz\/blog\/2020\/07\/30\/obrazky-na-webu-duleziti-pomocnici\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obr\u00e1zky na webu \u2013 d\u016fle\u017eit\u00ed pomocn\u00edci - Blog | Tom V. 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